Website Do’s and Dont’s 2

 in Digital Marketing by

To make your presence online over the Internet (www), the basic is to have a website running live in the web. You can build your website/blog/portal yourself or by taking the help of some web designing/development companies. 

Before building the website please keep the following points in mind:

Website Do's and Dont's - Digital Marketing - Avinash Dangeti - Digital Marketing

Do's

Dont's

Do invest in creating a professional, secure site for your business.

Don't underestimate the importance of  a strong, easy to navigate site for generating more enquiries.

Do keep it simple - too much content or too many call to actions will overwhelm your prospects.

Don't publish irrelevant content - including too many links, videos (auto-play) and distracting external ads.

Do use easy to read - simple colors and fonts.

Don't use too many colors and distracting or hard to read fonts.

Do create a navigation bar and bucket your content by importance to your client or visitor.

Don't make it hard for a prospect to find what they are looking for - or else they will leave within 10 seconds.

Do make it possible to contact you easily to  from the homepage.

Don't bury or over-complicate your contact form - as it is the most important section on your site.

Do aim for at least 250 words of text per page, with keywords included and 1-3 aspirational and relevant images.

Don't include too much content or images on each page - this will overwhelm the prospect and they will leave the site.

Do use Google AdWords tool to determine the strategic keywords for your site SEO. 

Don't underestimate the power of strong SEO - follow the key on-page factors for SEO and think the Client first when determining your keywords.

Do create a tablet and mobile responsive site, and test to make sure they are easy to navigate and visitors can contact you from their devices.

Don't forget to test what your website looks like from tablets, mobiles and across several internet browsers.

Do add your social buttons and link and link them to your business pages to grow your brand awareness and generate fresh content on your site.

Don't miss out on fresh content. Make sure that your social media sites and blogs are updated frequently and adding these links will help your site get crawled by search engines more often.

Do add your business reviews to your website homepage - prospects like to know what previous clients has said about your services and they serve as online testimonials.

Don't exclude past client testimonials from your site - 72% of consumers trust online recommendations than personal ones.

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