Digital Marketing A-Z at a Glance

 in Digital Marketing by

Digital Marketing is a combination of all the following elements:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing/Pay Per Click (SEM/PPC)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing, etc.

(Remaining digital marketing techniques are explained in the Advanced Digital Marketing which you are gonna see in the later posts...)

Digital Marketing A-Z at a Glance - Avinash Dangeti - Digital Marketing
  • The prerequisite for Digital Marketing is setting up your office online, i.e., Website - which is explained here...

  • On-Page Optimization: 

    It refers to all the measures that can be taken directly within the website in order to improve its position in the search ranking.

Digital Marketing - Digital Marketing A-Z at a Glance - Avinash Dangeti - Digital Marketing

  • Internal SEO:

    Search Engine Optimization in the Website itself is internal SEO, also known as On-Page optimization.

Digital Marketing A-Z at a Glance - Avinash Dangeti - Digital Marketing

  • External SEO:

    Further increase your web presence on the internet, with ways such as - directory submission, social bookmarking (by using sites like Reddit, Digg, StumbleUpon, MetaFilter, Scoop.it, etc.), commenting in blogs, participating in Q&A sites, forums, etc.

Digital Marketing A-Z at a Glance - Avinash Dangeti - Digital Marketing

  • Regularly update your site content

  • Search Engine Marketing:

    Google AdWords / Pay Per Click (PPC)

  • Social Media Marketing:

    Market your site on social media platforms such as - Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, Youtube, etc.

Digital Marketing A-Z at a Glance - Avinash Dangeti - Digital Marketing
Digital Marketing A-Z at a Glance - Avinash Dangeti - Digital Marketing

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